![]() Such a strap line is energising but needs to be backed with strategy and solid commitment. I tweeted this earlier because I see a lot of chat about tourism and feel we need a holistic brand build (I’ve spoken about this for years). #Perth #brandwa Tourism/business are inter-related. We have it all but need to strongly promote while exploring all new sectors from Agriculture to Technology & ALL in between. WA could be known as the State of Passion and Purpose.Our people, West Coast spirit & entrepreneurial style. #perfumes #perfumery #loreal #esteelauder #chanel #coty #pg #givaudan Thanks for reading (sadly no perfume emoji) □ In the immortal words of Coco Chanel - “less is more”! I know some brands do minis but I think steamlined small needs the focus. In a world where airports restrict liquid volume in carry on bags there surely is a place for refillable & small? I do wonder if those in the industry have even pondered or done a cost analysis on whether sales of favourite perfumes would be boosted with smaller more travel friendly options being more readily available of these lovely little luxuries in life. So surely the smarter companies would see this as an opportunity to promote the idea of “smell good but also feel good about your purchase”!Īs I ponder this reality in a world crying out for reuse, recycling and sustainability I wonder how these amazing expensively designed bottles have actually even survived this far! Collectors items of the future. The woke among us have not honed in on this yet. That alone is such a fascinating point to ponder in an industry needing to consider such issues. These bottles are typically thick glass and not refillable but always elegant and covetable.Įlizabeth Taylor is quoted as having said “I never face the day without perfume”!Īn industry worth billions globally that has yet to reach the crossroads of cancel culture. They have been carefully designed at great expense by brand name designers and advertising executives. The glorious bottles with intricate and imaginative designs lure you in. ![]() A touch of the feel good factor, a pick me up & often given as a romantic gift or birthday present. Perfume or Eau de Cologne is for those so inclined to spray or dab! For those who can still to this day afford the purchase really one of life’s little luxuries.
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